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If there is something that sets Olive Garden apart from its competitors, then you can count on its code of 'everyone is family'. This is the grand marketing concept that underpins all the actions and promos of this Italian Restaurant. With its friendly 'when you're here, you're family tag' diners truly feel and connect with the aspirations of the restaurant to have a place where families can relax, eat and have fun. What adds to the allure of the restaurant is the presentation of the menu.